The importance of a good name

March 8, 2009

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Note: In case you missed it, I slipped in a second post – a WBC update – late in the day yesterday. When you’re finished reading today’s post, go ahead and read that one as well.

I am a firm believer in the importance of a fantasy team’s name. If you take the easy way out and name your team “Bob’s Team”, what sort of a message does this send to your team? The players can tell that the lack of creativity stems from pure, unadulterated laziness. Suddenly, the players think that it’s OK for them to be lazy. Your hitters stop running out ground balls and your pitchers lose focus on their follow through. Suddenly, your fantasy team is in the crapper – all because you couldn’t take the time to think of a name.

On the flip side, a brilliant team name can do wonders for the psyche of a team. Out of the blue, that good-field, no-hit shortstop is hitting .330 with 20 homers on July 1.

Another important rule is that you cannot reuse a name from one year to the next (or for teams in multiple fantasy leagues). Each team has its own unique identity, and giving each team a unique name fosters the team concept. There is an exception for keeper leagues. If more than 70% of the players are retained from one year to the next, you may use the name you used the previous year.

Each year, I spend a considerable amount of time thinking of the name. “Satan’s Navy” and “Hobbes Eats Calvin” have been names of former teams. I have a couple dozen names that I have retained for possible future use.

I am proud to announce that I have narrowed the choices for my 2009 fantasy team to the final 2.5 names.

1A) Tulo’s Whiskey. This is derived from the name of my favorite player, Rockies shortstop Troy Tulowitzki.

1B) Tulo’s Wet Skis. Same general idea as 1A.

2) Jesus Cust, Superstar! The name of the famous rock opera has been altered to allow A’s hitter Jack Cust to step into a starring role. I’m a big fan of Cust’s combination of walks and homers.

Do you have an opinion? If so, tell me which name you prefer by leaving a comment (note: you can comment as “anonymous” – this allows you to comment without creating an account). I’ll still be in charge of the final decision (it is still my team), but I’ll take your opinions under advisement.

Tomorrow’s post will describe the evolution of my fanhood.

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